Graphic designers are not puppets without souls

It’s great to be part of the design industry – creating visual solutions is a very enjoyable and satisfying process. But, as with everything in life, there are a few things that our Sunflood graphic designers consider challenging and well, less pleasant.

Firstly, it is difficult when a client rejects or dislikes all the ideas we present. We are an artistic and sensitive species – we tend to put our heart and soul into the work we create. If we excitedly present an idea to a client who disapproves immediately, we naturally feel disappointed and dejected. Sometimes it feels like a personal rejection. Our experience has taught us, however, that in most cases a dissatisfied client leads us to even deeper exploration of possibles design solutions, usually producing a better and more creative end result. Although it’s a win-win to eventually find the required aesthetic after a few attempts, we avoid missing the mark by initiating a Creative Interview process at the beginning of each project. Read more about this on our Frequently Asked Questions page.

In the second place, graphic designers are not puppets. If there is one thing that kills our joy, it is not having any creative freedom. We like to believe that we are approached by clients because they already have some degree of trust in our creative abilities and are looking for a unique visual solution. If, in the end, they dictate every aspect of the design process, telling us what to do, how to do it, where to move every visual element, we feel frustrated and used. We are experts at what we do, and from years of experience we mostly know what works and what doesn’t. Just like you believe that your mechanic will know how to fix your car, we appreciate clients that put their trust in our design expertise.

We try to maintain a careful balance between client input and our creative output. Of course we need our clients to guide us and let us into the world of their brands, but a little trust and a little sensitivity will go a long way to getting the results they want.

10 Reasons why we love working in the graphic design industry

  1. Graphic design is a form of visual communication – we get to speak a new language of lines, forms, colours, patterns and textures;
  2. The symbolic language of graphic design is universal – it has the ability to communicate across different cultures, languages and countries;
  3. When we start out on a new project we get to investigate and learn more about many different industries:  technology, tourism, education, entertainment, environmental sustainability, religion, hospitality etc. – we’ve (almost) seen it all!
  4. In print design we get to see the fruits of our labor as physical objects, be it printed menus, posters, wine labels, CD sleeves, business cards etc.
  5. What we create, inspires the people around us – it is wonderful to see a client fall in love with a design!
  6. We get to have fun with cutting-edge software technology that keeps evolving and improving – Adobe Illustrator, Photoshop, InDesign, Dreamweaver etc.
  7. We draw inspiration from everything around us – any object we see could spark a new design idea;
  8. Creative potential lies within us – we are continuously building an internal database of visual references that grow and develop with each design;
  9. We can design anywhere – conceptualising and brainstorming can be done in a coffee shop, a park or on the beach! With ‘cloud’ services like Dropbox or Google Drive our projects can be accessed from anywhere.
  10. Design has the ability to influence people in a positive way – visual communication has the power to change someone’s behaviour for good. For example, our WWF-SASSI pocket card design influences thousands of consumers throughout South Africa to make sustainable seafood choices.

If you can think of another reason, please share!