Graphic design can’t be fast, good and cheap – you can only pick two!

In an ideal world we would be able to get the things we want immediately, in perfect condition, at just the right price (preferably free). Unfortunately the real world of business doesn’t work that way. We have to make some compromises and choose the project parameters we value most, while sacrificing others. The project triangle, as depicted in the Euler diagram above, is a simplified way of explaining how things work in the graphic design industry (and most others as well).

Between the properties of speed, quality and price, you have to choose the two that suit your priorities most. It goes without saying that all three cannot be had – one of the parameters will always suffer at the expense of the others. So your options are as follows:

  1. Fast and good: a quick turnaround time (as with a rush job) and high quality graphic design. Seeing that this is a very resource intensive exercise, there is a premium to pay. This is not the cheapest option, but if price is not an issue and you need good results fast, this option is for you.
  2. Fast and cheap: quick results at a reasonable price. Because good design takes time, this combination doesn’t allow for the best of creative solutions and isn’t an option we readily offer our clients. If affordability outweighs the visual standard you require, this is the way to go.
  3. Good and cheap: high quality graphic design at a good price. Although this may sound like a good deal, you will have to wait a long time to get your design product. Because a high premium isn’t paid for fast service, your project will be in the back of the queue. Ideal if you aren’t in a hurry and would rather wait a little longer for a great design that suits your pocket as well.

Next time you approach a design company, make sure you have made your choice. And if you ask for all three, don’t be surprised if you get shown the door!

With credit to Wikipedia: http://en.wikipedia.org/wiki/Project_triangle 

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