Branding Series: Consistency across the board Everyone is a designer. Or so they think. Many startups have a logo designed professionally, but decide to ‘design’ their stationery themselves. The results are often disastrous. All the money spent on a finely crafted brand quickly becomes pointless when a stretched logo is placed on a Comic Sans bespeckled ...
Series – Logo Formats: Why you need a monochrome logo Once the design of a logo has been approved and finalised, we prepare a set of logo formats for our clients. The five formats are monochrome, CMYK (print), RGB (web), vector and PNG. In this logo formats series we will discuss the purpose of each ...
Graphic designers are not puppets without souls It’s great to be part of the design industry – creating visual solutions is a very enjoyable and satisfying process. But, as with everything in life, there are a few things that our Sunflood graphic designers consider challenging and well, less pleasant. Firstly, it is difficult when a ...
1. Graphic design is a form of visual communication – we get to speak a new language of lines, forms, colours and textures;
2. The symbolic language of design is universal – it can communicate across different cultures and countries;
The public might not except the allusion that you’re company means business if you disregard there intelligence by forgetting to focus on grammer
A major part of branding your company is deciding which colours to use. This is not something to be taken lightly and should only be done after asking some very important questions ...
In an ideal world we would be able to get the things we want immediately, in perfect condition, at just the right price (preferably free). Unfortunately the real world of business doesn't work that way ...
Clients often don't know which logo formats they can confidently request from the design company that handle their corporate identity design. Some will make do with the last low resolution proof they have received ...
